digital-marketing

What is the Advanced digital marketing with AI?

Advanced digital marketing with AI employs cutting-edge technologies like deep learning, natural language processing, and real-time data analysis to transform marketing strategies. It leverages AI for predictive analytics to forecast trends and optimize campaigns, while automated content creation and advanced personalization ensure highly tailored and engaging content for users. AI also enhances customer interactions through sophisticated chatbots and improves segmentation accuracy for more targeted marketing. By integrating visual recognition and voice search optimization, AI-driven digital marketing delivers precise, effective strategies that boost performance and drive better results.

What You Will Learn

Introduction to Digital Marketing

Introduction to digital Marketing Channels and Format

Search Engine Optimization (SEO)

Social Media Marketing

Introduction to digital marketing tools

Who is course this for

Advanced Digital Marketing with AI course typically targets professionals looking to deepen their expertise in digital marketing, particularly with a focus on leveraging AI technologies.

  • Digital Marketers: Professionals already working in digital marketing who want to enhance their skills with AI tools and strategies.
  • Marketing Managers: Those responsible for overseeing marketing strategies and campaigns who want to integrate AI into their plans.
  • Business Owners: Entrepreneurs looking to optimize their digital marketing efforts with advanced AI techniques.
  • Data Analysts: Analysts interested in applying AI to marketing data for better insights and decision-making.
  • Tech Enthusiasts: Individuals passionate about AI and its applications in marketing.

Prerequisites & Eligibility

Graduate

Did You Know?

By 2032, the AI and digital marketing market is expected to see substantial growth. AI applications in marketing, like chatbots and predictive analytics, are projected to grow at a CAGR of around 30% from 2023 to 2030. The global digital advertising market, including AI-driven tools, could reach about $1 trillion by 2032. Data analytics, which supports AI in marketing, is also growing rapidly, with a projected CAGR of around 24% from 2023 to 2030. This expansion highlights the increasing importance of AI in crafting personalized and effective marketing strategies.

Advanced Digital Marketing with AI benefits

Automated Campaign Management
benefit
Predictive Analytics
Enhanced Targeting and Personalization
benifits
Improved Customer Insights
benefit
Cost Efficiency

Career Opportunities

AI Digital Marketing Specialist:

Leverages AI technologies to optimize marketing campaigns, analyze consumer behavior, and enhance digital marketing strategies for better targeting and personalization.

SEO Specialist with AI Focus:

Uses AI-driven tools and techniques to improve search engine rankings, optimize website content, and drive organic traffic to ensure higher visibility on search engines.

PPC Specialist:

Manages pay-per-click advertising campaigns, analyzing data and using AI insights to optimize ad performance, maximize ROI, and increase conversion rates.

Social Media Analyst:

Analyzes social media metrics, tracks trends, and uses AI tools to gain insights into audience behavior, optimizing social media strategies and engagement.

AI Marketing Consultant:

Advises businesses on integrating AI into their marketing strategies, helping them harness AI-driven tools and technologies to improve decision- making and campaign effectiveness.

Frequently Asked Questions

Ans : Advanced digital marketing with AI involves using artificial intelligence technologies to enhance and optimize digital marketing strategies. This includes leveraging AI tools for data analysis, campaign automation, customer targeting, content creation, and more.

Ans : Yes, small businesses can benefit from AI by using affordable AI tools and platforms to optimize their marketing efforts. AI can help small businesses improve targeting, automate processes, and gain valuable insights without needing extensive resources.

Ans : Popular AI tools include Google AI, IBM Watson, HubSpot, Marketo, Salesforce Einstein, and various AI-powered chatbots and analytics platforms. These tools help with automation, data analysis, content optimization, and customer interaction.

Key Features

Instruction by digital marketing experts

Instruction by digital marketing experts

Hands-on experience with AI tools

Hands-on experience with AI tools

Flexible online learning format

Flexible online learning format

Industry-recognized certification

Industry-recognized certification

  • Unit 1: Marketing

  • Introduction, Significance, Core Concepts, Needs, Wants, Demand – Market It's Meaning and Classification, Marketing Management– Meaning and Functions, Market Segmentation and Targeting, Marketing Organization and Types.

  • Unit 2: Marketing Funnel

  • What is Funnel, Marketing Funnel: Awareness, Interest, Consideration, Intent. Purchase, Top of the Funnel, Middle of Funnel, Bottom of the Funnel.

  • Unit 3: Digital Marketing

  • Definition, Importance, and Types of Digital Marketing, Common Objectives of Digital Marketing.

  • Unit 4: Digital Marketing Process

  • Digital Marketing Vs Traditional Marketing, Which kind of marketing is better, and how can organizations Use Both Digital & Traditional Marketing?

  • Unit 5: : Digital Marketing Lingo

  • Impressions, Reach, Views, Clicks, Viewable Impressions, CTR, VTR, Traffic, Bounce Rate, Conversion, Buying models (CPC, CPM, CPI, CPA or CPL, CPD), Types of Advertisers - B2C, B2B, D2C, B2G, what is Performance Marketing? What are KPI’s?

  • Unit 6: Targeted Traffic Management

  • Bringing Targeted Traffic-Inbound, Outbound, Converting Traffic into Leads.

  • Unit 7: Effective Digital Marketing

  • Digital Marketing Be Used to Develop Brands and Drive Sales.

  • Unit 8: Mobile Marketing

  • Key Mobile Marketing Concepts, Trends in Mobile, Opportunities & Risks, Mobile Devices, SMS Content, SMS Strategy, Mobile Advertising.

  • Unit 9: e-Commerce

  • Overview of e-commerce, e-Commerce Business Models, Ethics Scope, Advantages & Disadvantages.

  • Unit 10: : Strategy & Planning

  • Key Strategy & Planning Concepts, First Steps, Planning, Situation Analysis, Information Gathering, and Target Audience.

  • Unit 1: Digital Marketing Channels

  • Paid: SEM, Display, Video, App, SMM, Shopping, Programmatic, Affiliate, Influencer, Audio. Non-Paid: SEO, SMM, EMAIL, CONTENT, PR

  • Unit 2: SEO

  • What is SEO, Top Factors Affecting SEO Ranking, what does, and SEO Specialist do?

  • Unit 3: SEM

  • Search Engine Marketing, Search Engine Across Globe, what does, and SEM Specialist do?

  • Unit 4: Google Shopping Ads

  • Ads from Merchant Store, e-Commerce Stores Only, run via Merchant store, Product feed, Triggered by Keywords, Where They Appear: Google Search, Google shopping tab, Partner websites.

  • Unit 5: Display Advertising

  • Runs on static and HTML5 banners, Standard Banner sizes, RDA, Native, Begins with Remarketing, Good for contextual advertising, Custom Audiences, etc., Branding with a custom implementation like Takeovers, etc., and display Advertising Sizes.

  • Unit 6: Video Advertising & YouTube Advertising

  • Video is an effective way to tell your story, non-YouTube video Ads, Rewarded and Non-Rewarded, Can appear on Websites/Apps, YouTube has different formats, Skippable (You can skip after 5 seconds), Non- Skippable (15-20 Seconds long), Bumpers (6 Second Ads), Overlay Ads, Based on position, a video ad can be pre-roll, mid-roll and post-roll.

  • Unit 7: Social Media Channels

  • Organic vs Paid, Which Platform is better for ads, Ads Manager Account, Content calendar, content pillar, scheduling, and research tools.

  • Unit 8: Affiliate Marketing

  • What is Affiliate Marketing, Modes, Types.

  • Unit 9: Other Channels

  • Audio Advertising, Influencer Marketing, APP Marketing.

  • Unit 10: Application of AI in Advanced Digital Marketing

  • Role of AI in Digital Marketing, Various AI tools and their application.

  • Unit 1: Introduction and Importance of SEO

  • Introduction to Search Engine, introduction to “Organic” in SEO, White hat vs black hat SEO, SEO guidelines – Google Webmaster and Bing

  • Unit 2: How Search Engines Work – Crawling, Indexing, And Ranking

  • What are a search engine crawling, indexing, Search engine ranking, Search engines find your pages, Robots.txt, Defining URL parameters in GSC, Common navigation mistakes, 4xx codes, 5xx codes, Robots meta directives, X-Robots- Tag, the role of links in SEO, the role of content in SEO, Engagement metrics, Localized search.

  • Unit 3: Keyword Research

  • Discovering Keywords, Uncovering Search Volume, Long Tail Keywords, Search Volume - Keywords by Competitor, Season and Region, User’s Intent-Based Format, Keyword Tools.

  • Unit 4: On-Page SEO

  • Website content, Do’s and Don’ts, NAP, Beyond content: Other optimizations, Image optimization, correct Snippets, Title tags, meta description, URL structure, Protocols: HTTP vs HTTPS.

  • Unit 5: Off-Page SEO

  • Page Rank, Link Building, Backlink, Blog Creation, Off-Page SEO Activities.

  • Unit 6: Technical SEO

  • Understanding how websites work – server to browser, Understanding HTML, CSS, and JavaScript for a healthy website, Client-side rendering versus server-side rendering, how search engines understand websites, canonicalization, how users interact with websites.

  • Unit 7: Link building establishing authority

  • What are links, E-A-T, and links to your site, followed vs. no-followed links, Healthy link profile, Link building do’s & don'ts, high-quality backlinks, Measuring and improving link efforts.

  • Unit 8: Measuring and Tracking SEO success

  • Goal setting tips, Engagement metrics, Conversion rate, Time on a page, Pages per visit, bounce rate, search traffic, Google Analytics, Keyword rankings, Number of backlinks, Tools for SEO audit, SEO fixes, SEO planning & execution.

  • Unit 9: Search Engine Marketing (SEM)

  • Role of pay per click in website listing, how to run ads on Search Engines, Search Ad Networks, A/B Testing.

  • Unit 10: Website Optimization

  • Before You Create a website: Digital Assets, Keyword Research, Choose Domain Name, Choose SEO Friendly Design (Mobile SEO).

  • Unit 11: After You Create a website

  • Add Content, Optimize Content, add a Sitemap, Integrated social media, Check Your Web Analytic.

  • Unit 1: Introduction

  • Introduction to Social Media Marketing, what is social media, the importance of social media, history of social media marketing.

  • Unit 2: Types of Social Media Marketing Platforms

  • Microblogging (Twitter, Tumblr), Photo sharing (Instagram, Snapchat, Pinterest), Social networking (Facebook, LinkedIn, Google+), and Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

  • Unit 3: Social Media Optimization

  • Key Concepts, Business Profile Creation, Brand Awareness, Social Engagement, Viral Marketing.

  • Unit 4: Facebook Marketing

  • Introduction to Facebook Marketing, Facebook Profiles, Facebook Places, Facebook Groups, Facebook Community, Adverts, Campaign, Do’s & don’ts of Facebook, Facebook Apps.

  • Unit 5: Twitter Marketing

  • Introduction, Driving traffic, Monitor brand, Platform, and usage.

  • Unit 6: Instagram Marketing

  • Understanding Instagram and its basic algorithm, account setup, the difference between different accounts, advertising on Instagram, marketing through stories and hashtags, using analytics, video broadcasting.

  • Unit 7: Video Marketing

  • Video Marketing, YouTube, Vimeo, Dailymotion, Ranking Factors of a Video, Increase Subscribers and Views, Promote Your Video Ads.

  • Unit 8: Email Marketing

  • Introduction to email marketing, Challenges and Solutions, Types of emails, email marketing metrics, Do’s, and Don’ts.

  • Unit 9: Monitoring Social Media Accounts

  • SMO at Various Levels, Tools to Measure Your Popularity, Traffic, Analytics, and Statistics.

  • Unit 10: Best Practices for Different platforms

  • Different social media platforms and their impact on business, best practices, and keeping with trends. Case Study.

  • List of 30 Magic Digital Marketing Tools
  • A: Competitors and Market Research Tools.

  • 1. Similar Web

    2. Social Blade

    3. Statista

    4. Facebook Ad Library

  • B: YouTube creators

  • 1. Camtasia

    2. Tube buddy

    3. Stream Yard

  • C: Email Automation, Landing Pages

  • 1. Systeme

    2. Google forms

    3. Google sites

  • D: Audience Research

  • 1. Saprktor

    2. Audiense

    3. Crystal AI extension

    4. Lead Feeder

  • E: Keyword Research Tools

  • 1. Google Keywords Planner

    2. Google Trends

    3. SEMrush

    4. Ahref

  • F: Graphics, Editing & Social Content Creation.

  • 1. Canva

    2. Photopeg

    3. Envato elements

  • G: Presentations and Reporting

  • 1. Google Slides

    2. Slides Carnival

    3. Report Garden

  • H: Web Analytics and Data Visualization

  • 1. Google Analytics

    2. Microsoft CLARITY

    3. DATA Studio

    4. Supermetrics

  • I: Other Extensions and Tools

  • 1. Google Tag Assistant

    2. Facebook Pixel Helper

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