• Unit 1: Introduction to Hospital and Health Care Management: Introduction

• Rationale and Importance of Hospital Management, What is a Hospital? Evolution of Hospitals, Role of Hospital, Factors Responsible for Shaping the Role of Hospitals, Changing Paradigm in Health Care, Classification of Hospitals, Challenges of Hospitals, Looking Ahead, Hospital Organization and Administration, Duties and Skills of a Hospital Administrator.

• Unit 2: Principles of Management & Organizational Behaviour

• Definitions & Concepts of Management, Planning & Decision Making, Nature of Business, Principles of Management, Organization, Planning, Controlling, Introduction to Organizational Behaviour, Perceptions & Attitudes, Motivation & Leadership,

• Unit 3: Role of Hospitals in Primary Health Care

• Introduction, Definition of Primary Health Care, Rationale for Adopting Primary Health Care, Brief History of Primary Health Care, Elements of Primary Health Care, Goals of Primary Health Care, Objectives of Primary Health Care, Pillars of Primary Health Care, Principles of Primary Health Care, Strategies of Primary Health Care, Problems of Implementation of Primary Health Care Programme, Why Should Hospitals Be Involved in Primary Health Care Delivery?, What Are the Pressure for Changes on Health /Hospital Services, What is the Ideal System of Health Care Delivery?, How to Integrate Primary Health Care Into Hospital System?

• Unit 4: Medical Insurance

• Tax Based System or Social Insurance, International Scenario, Indian Scenario, Key Stakeholders, Types of Health Insurance, Cashless TPA, IRDA, CBHI, Private Health Insurance Schemes, Risks in Health Care Insurance, Some Important Issues in Health Care Insurance in India, The Road Ahead.

• Unit 5: Medical Tourism

• History, Scope, Medical Tourism Process, The International Scenario, Medical Tourism Market Drivers, Benefits of Medical Tourism, Growth Barriers of Medical Tourism, Medical Tourism: Recent Trends, Issues in Medical Tourism, Medical Tourism in India, Driving Factors of Medical Tourism in India, SWOT Analysis of Medical Tourism in India, Future of Medical Tourism in India.

• Unit 6: Managing Human Resources in Hospital & Healthcare

• Introduction & Nature, Human Resource Management, Human Resource Development, Personnel Management, Human Resource Management Roles, HR Functions in Health Care, JCI and Human Resource Management, Human Resource Accounting, Auditing and Research, Nature and Scope of Manpower Planning, Need & Benefits for Manpower Planning, Problems and Limitations of Manpower Planning, Techniques of Manpower Planning, Manpower Planning Steps, Planning Job Requirements and Job Descriptions, Human Resource Requirements in Hospitals, Human Resource Requirement in Hospitals: Manpower Forecasting, Techniques for Forecasting of Human Resource Needs, Application of Manpower Forecasting Techniques in Hospitals, Staffing Norms

• Unit 7 High Performance Work Practices (HPWP) and Quality of Care In Hospitals

• Introduction, Human Resource Challenges in Health Care, Classification of High Performance Work Practices (HPWP), Facilitators of HPWP, HPWP Category 1: Organizational Engagement Practices, Organizational Engagement Practices-A Case Study, HPWP Category 2: Staff Acquisition and Development Practices, HPWP Category 2: Staff Acquisition and Development Practices-A Case Study, HPWP Category 3: Frontline Empowerment Practice, HPWP Category 3: Frontline Empowerment Practice-A Case Study, HPWP Category 4: Leadership Alignment/ Development, HPWP Category 4: Leadership Alignment/ Development- Case Study, Facilitating the Adoption of High-Performance Work Practices, Organizational Assessment-Checklist.

• Unit 8: Training and Development in Hospitals

• Need and Rationale of Training, Definition of Training and Development, Symptoms for Training and Development, Elements of Training, Objectives of Training, Training, Development and Education, Benefits of Training, Advantages of Training and Development, Changing Facets of Training, Roles and Responsibilities for the Trainers, Designing a Training Programme, Training Need Analysis, Essentials of Good Training, Training Principles, Techniques Used to Determine Training Needs, Phases in Training Process, Training and Development Techniques, Training Operations, Tips to Make a Successful Training Program in Hospital.

• Unit 9: Management & Leadership Development

• Management Development Programme, Principles of Management Development, Grooming Leaders, Management Development Methods, Line and Staff Responsibilities in Management Development, Newer Methods.

• Unit 10: Hospitals Operations Management

• Front Office Operations, Clinical Department Operations, Support Service Operations, Facility Location & Layout Importance, Operations Strategy, Logistics & Supply Chain Management in Hospitals, Purchasing Operations Strategy.

• Unit 11: Project Management in Hospitals

• Project Management Basics, Stages of Project Management, Developing Project Management Skills, Project Performance Management, Project Risk Management, Project Leadership Development, Agile Project Management at Hospitals.

• Unit 12: Healthcare Information Technology and Role of AI in Healthcare

• Healthcare Information Technology and Role of AI in Healthcare: Concept of Information System & MIS, Electronic Health Record, Collecting and Visualizing the data, Generating reports, Role of AI in Diagnosis, Role of AI in Preventive Medicine, Machine Learning and Natural Language Processing, Benefits of AI in Administration, Diagnosis and Patient Care, Future of AI in Healthcare

• Unit 1: Basic Marketing Concepts

• Marketing, Needs/ Wants/ Demands, HealthCare Marketing, Market, Community Outreach, Communication, Health Care Products, The Market Mix- The Four Ps of Marketing, Marketing Management.

• Unit 2: Health Care Marketing

• Importance of HealthCare Marketing, Marketing in HealthCare Industry, Health care Developments, Emerging Trends in Health Care Industry, Need for Health Care Marketing, Evolution of HealthCare Marketing, Reasons for Barriers to Health Care Marketing, Why Healthcare Marketing is Different? Developments Encouraging Health Care Marketing, Reasons to Do HealthCare Marketing, Future of Health Care Marketing, How to Provide Great Quality of Service-Gap Model, SERVQUAL Model.

• Unit 3: Service Marketing: Concept

• What Is Marketing? Definition, The History of Marketing, Marketing of Services, Major Stakeholders in the Health Care Service, Dynamic Relations Among Health Care Stakeholders, The Changing Health Care Environment.

• Unit 4: Determinants of the Utilization of Health Care Services

• Why Do People Seek Medical Help? Personal Factors Affecting Utilization of Health Care, Other Factors, Demand-Provider Factors, Marketing Environment.

• Unit-5: How Healthcare Buyers Make Choices

• Overview: Key Psychological Processes, Stages in Change Theory.

• Unit 6: Market Planning and Strategy in Health Care Setting

• Overview: Defining the Organization’s Purpose and Mission, Basics of Marketing Planning Process, Strategic Planning-Healthcare Marketing, Goal Setting, Strategy, Five Forces Analysis, Strategic Alliances.

• Unit 7: Market Segmentation, Targeting, Positioning, and Competition

• Overview of Market Segmentation, Patterns of Market Segmentation, Segmentation of Consumer Markets, Market Targeting, Evaluating and Selecting the Market Segments, Differentiation Strategies, Balancing Customer and Competitor Orientation.

• Unit 8: Designing and Managing Health Care Marketing Channels

• Overview–Marketing Channels and Value Networks, Importance of Channels, Value Network, Role of Marketing Channels, Identification of Major Channel Alternatives, Evaluation of Major Alternatives, Channel Management Decisions, Conflict, Cooperation, Legal and Ethical Issues in Channel Relations.

• Unit 9: Emerging Marketing Techniques

• Emerging Marketing Techniques, Main Skills of Marketers, How Marketing is Organized in Health Care, Relationship Marketing, How Business and Marketing is Changing, Functions of Marketing Manager, Direct to Consumer Marketing, Business To Business Marketing, Internal Marketing, Concierge Services, Database Marketing, Customer Relationship Marketing, Internet Marketing, Limitations of Contemporary Marketing Techniques, Marketing Audit.

• Unit 10: Price Setting in Health Care Practice

• Pricing Objectives, Setting the Price, Price Setting Methods, Selecting the Final Price, Price Discounts and Allowances, Initiating and Responding to Price Changes, Value Based Pricing, Pricing Strategies Implementing, The Pricing Policy: Strategic Consideration.

• Unit 11: Modern Marketing Techniques

• Digital Marketing Strategies, Online Reputation Management, Tele-medicine Marketing, Patient Engagement Strategies, Community Outreach Events, Marketing Analytics & Predictive Modeling, Referral Marketing, Innovative Marketing using AR/ VR.

• Unit 12: Application of AI in Healthcare Marketing

• Introduction to AI & Its benefits for Marketing of Healthcare services, Personalized Patient Outreach, Chatbots and Virtual Assistants, Healthcare SEO and Search Intent Analysis, Measuring ROI and Performance Metrics

• Unit 1 Outpatient department

• Historical Aspect, Types of OPD, Functions of OPD, Planning, Designs of Buildings, Equipment, Staffing, Workflow Process, OPD, Administrative Issues, Monitoring and Evaluation, Management Structure.

• Unit 2: Accident and Emergency Services

• Definitions, Development and Scope, Functions, Type of Emergency Service, Planning Considerations, Equipment, Staff, Ambulance Services, Policies and Procedural Guidelines, Evaluation and Monitoring, The Workflow Process, Review (Audit) Committee.

• Unit 3: Operation Theater:

• Planning Consideration, Engineering Services, Equipment, Service Pendent, Staffing.

• Unit 4: Intensive Care Unit, Obstetrics & Neonatal Care Services

• Definition, Admission Criteria in ICU, Types and Levels, Planning Considerations, Equipment, Staffing, Policy and Procedures, Principles of Intensive Care, Monitoring and Quality Assessment, Step Down ICU Or High Dependency Units, Physical Facilities (Obstetrical Facilities), Types, Physical Facilities, Infant Resuscitation/ Stabilization Areas, NICU, Ambient, Lighting in Infant Care Areas, Acoustic Environment.

• Unit 5: Nursing Services, Ward Management & Nursing Care

• Organization and Administration: Introduction, Evolution of Nursing Education in India, Role of Nursing Services, and Organization of Nursing Services, Duties and Responsibilities, Staffing Pattern, Norms Recommended for Nursing Staff, Role of Nurse, Nursing Care Methods, Functions of Nurse, Equipment in Ward, Monitoring and Evaluation.

• Unit 6: Radio Diagnosis and Imaging Services

• Modalities of Radiology, Planning, Equipment Management, Staffing, Policies and Procedures, Radiation Safety Policy, Radiotherapy, Monitoring and Evaluation.

• Unit 7: Laboratory Services

• Functions, Components, Physical Facilities and Layout, Staff Requirement, Equipment, Workflow, Policies and Procedures, Quality Control, Monitoring, Hazards in Laboratory, Animal House.

• Unit 8: Mortuary Services

• Functions, Planning Considerations, Policies and Procedures, Embalming, Equipment’s, Safety Measures.

• Unit 9: Bloods Transfusion Services

• History, Categories and Functions, Planning, Equipment, Staffing, Policies/ Procedures, Infections Associated with Blood/ Product Transfusions, Blood Components, Autologous Transfusion, Monitoring and Evaluation of Blood Bank.

• Unit 10: Physical Medicine and Rehabilitation (PMR)

• Brief History of PMR Services, Disability, Various Approaches to Prevent Disability, Rehabilitation, Physical Facilities and Designing, Staffing and Human Resource, Functions of the Department, Equipment Planning.

• Unit 11: Pharmacy Services

• Important Definitions, Functions, Physical Facilities, Pharmacy and Therapeutic Committee, Hospital Formulary, Drug Distribution Service, Drug Information Service, Pharmacy Policy/ Procedure Manual, Labelling, Human Resource Management, Logistics Management in Pharmacy, Medication Incident and Discrepancy Reporting, Security, Narcotics and Controlled drugs, Steps to Prevent Pilferage and Thefts, Quality Management.

• Unit 12: Ambulatory Care Services (ACS)

• Ambulatory CARE Sensitive Conditions (ACSC), Ambulatory Care Design Principles, HPMG's Care Model of Ambulatory Care, Ambulatory Care Surgery, Requirements for Ambulatory Care Surgery, Physical Facility, Developing the Future Ambulatory Care Model.

• Unit 1: Introduction to Quality Management System

• What is Quality? Definition of Quality, Why Quality? Aspects of Quality of Care, Dimensions of Quality, Differences Between Manufacturing and Service Organizations, Some Important Concepts on Quality, Benefits of Quality, Cost of quality, Quality System, Quality Management Process, Quality Measurement.

• Unit 2: Evolution of Quality Management

• Evolution of TQM, Quality Gurus, Total Quality Management-TQM, Quality Tools, Quality Function Deployment (QFD), Methodology: Implementing Quality, Quality Awards, Quality Management and Operations Management (OM.)

• Unit 3: Modern Quality Management Techniques

• Central to the Approach Are Such Techniques, Kansei Engineering, Taguchi Methods, SIX SIGMA, Continuous Quality Improvement, Lean, NADCAP.

• Unit 4: Introduction To Kaizen, 5 S & Roles in Quality

• Definition, Philosophy of Kaizen, Important Terms, The Five Golden Rules of the Kaizen Management, The Framework for Kaizen Practice, The Kaizen Constituents, Tools and Techniques of Kaizen, Benefits of Kaizen, Kaizen-The Three Pillars, Housekeeping:- 5 S Methodology, Seven Deadly Wastes, Standardization, Kaizen and Innovation, Kaizen and “Human ware’’ Parameters, Kaizen and Total Quality Management (TQM), Kaizen and Suggestion Systems, Proposal (Teian) System vs. Traditional Suggestion Systems, Quality Policy, Quality Manager, Quality Council, Quality Circle.

• Unit 5: Quality Concepts in Healthcare

• What Is Service?, What is Quality in Healthcare?, Subjective and Objective Aspects of Quality, Elements: Quality of Health Care, Evolution of Health Care Quality, Sigma Gap, Challenges That Quality Poses to Health System, Assessment of Service Quality in Hospitals, Quality–PDCA Cycle and Health Care, Quality- Indicators- In Health Care Organizations, Patient Satisfaction and Quality of Care, Quality and Patient Safety, QMS, ISO 9001, SERQUAL Model, TQM in Hospitals

• Unit 6: Process for Building a Strategy for Quality in Health Care Organizations

• Introduction, Improving Quality and Whole System Reform, Dimensions of Quality in Health Care, Roles and Responsibilities in Quality Improvement, A Process for Building A Strategy for Quality, Analysis: For Building a Strategy for Quality, Mapping the Domains, Deciding on Interventions, A Self-Assessment Questionnaire for the Decision-Making Process in Quality.

• Unit 7: A Model for Quality Management in Hospitals

• Introduction, Health Care Delivery System- A Functional Description of Quality, The Relationship of Quality to Cost, A System for Continuous Quality Improvement and Cost Control, Specifications and Standards, Model for Quality in Health Care, A Model for Content Quality in Health Care.

• Unit 8: Quality Evaluation Through Statistical Approach in Hospitals

• Introduction, The Hospital as a System, Hospital Processes, Quality Monitoring Framework, Validation of Statistical Analysis, Prerequisites for Evaluation, what is Hospital Performance? Methods of Performance Measurement, Criteria and Standards of Evaluation.

• Unit 9: Accreditation- The Joint Commission (JCI)- Part I

• Benefits of Accreditation, JCI and Accreditation, Goal of JCI Accreditation Initiatives, General Eligibility Requirements for Survey, Standards, International Patient Safety Goals (IPSG), Access to Care and Continuity of Care (ACC), Patient and Family Rights (PFR).

• Unit 10: Accreditation- The Joint Commission (JCI) - Part II

• 10.1 Assessments of Patients (AOP), Care of Patients (COP), Anesthesia and Surgical Care (ASC) Part III: Medication Management and Use (MMU), Prevention and Control of Infections (PCI), Quality Improvement and Patient Safety (QPS), Facility Management and Safety (FMS), Staff Qualifications and Education (SQE), Management of Communication and Information (MCI), Governance, Leadership, and Direction (GLD.)

• Unit 11: Accreditation- The Joint Commission (JCI) –Part III

• Medication Management and Use (MMU), Prevention and Control of Infections (PCI), Quality Improvement and Patient Safety (QPS), Facility Management and Safety (FMS), Staff Qualifications and Education (SQE), Management of Communication and Information (MCI), Governance, Leadership, and Direction (GLD.)

• Unit 12: National Accreditation Board for Hospitals & Healthcare Providers (NABH)

• What Is NABH? Organizational Structure of NABH, NABH Standards, Assessment Criteria, Preparing for NABH Accreditation-Steps, NABH Accreditation Procedure.

• Unit 1: Introduction to Legal Aspects in Hospital and Health Care Management

• Changes in Health Care, Alarming Statistics, Basic Terminologies, Legislation in Health Care, Medical Council of India, Term of Office and Executive Committee, Medical Education, Medical Qualifications, Medical Register, State Medical Council, Functions of State Medical Council.

• Unit 2: Codes of Medical Practice

• Declaration of Geneva, Hippocratic Oath, The Declaration of Helsinki, The Nuremberg Code (1947), And Ethical Principles for Medical Research Involving Human Subjects-WMA, Additional Principles for Medical Research Combined with Medical Care.

• Unit 3: Indian Council of Medical Research-- Ethical Guidelines for Biomedical Research on Human Participants-2006

• Statement of General Principles in Biomedical Research Involving, Monitoring, Record Keeping, Administration and Management, Special Considerations, General Ethical Issues, Selection of Special Groups as Research Participants, Drug Trials:- Specific Principles, Statement of Specific Principles for Human Genetics and Genomics Research, General Guidelines, Statement of Specific Principles for Research in Transplantation.

• Unit 4: Medical Ethics

• History, Principles of Medical Ethics, Criticisms of Orthodox Medical Ethics, Ethics Committees, Issues in Medical Ethics, Futility of Medical Care, Golden Rules, Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002.

• Unit 5: Doctor Patient Relationship

• History, Definition, Importance, Boundary Violations (Bvs), Some Concepts in Boundary Issues in the Doctor-Patient Relationship, Suggestions to Prevent Bvs, Duties of R.M.P (Registered Medical Practitioner, Issues, Professional Misconduct Infamous Conduct, Action Taken By SMC for Professional Misconduct, Professional Secrecy and Privileged Communication.

• Unit 6: Consent

• History, Nuremberg Code, Legal Basis of Consent, Consent and Indian Law, Types of Consent, How Informed Consent Should be Obtained? Emergency Situation and Consent, Euthanasia, Classification of Euthanasia, Legal Status, Physician Sentiment.

• Unit 7: Tort Law in India

• Categories of Tort, Defamation, Economic Torts, Land Torts, Trespass to Land, Nuisance, Rule in Ryland’s V Fletcher, Constitutional Torts, Damages, Professional Negligence.

• Unit 8: The Transplantation of Human Organs Act,1994 (Toha)

• Need, Salient Features, Amendments-2011, Types of Donors, Punishment for Violation, Registration Process, Inspection Process, Renewal Process, Documentation, The Transplantation of Human Organs Act, 1994.

• Unit 9: Medical Termination of Pregnancy Act, (MTP) 1971

• Definitions, When Pregnancies Can Be Terminated, Place Where Pregnancy Cab Be Terminated, Power to Make Rules, Power to Make Regulations, Protection of Action Taken in Good Faith, Amendment 2002, Indications for MTP, Requirement for Routine MTP, Doctor and Criminal Abortion.

• Unit 10: Medical Records, Law and Medico Legal Cases

• Contents of the Medical Records, Medico-Legal Work, Medico- Legal Records, Medico-Legal Cases Examples, Property Rights, Medical Records in Court, Disposal of Medical Records, Death Certificate, Dying Declaration, Diagnosis of Death, The Registration of Births and Deaths (Amendment) Bill, 2012, Medico Legal Cases: Police Investigation – Giving evidence – court deliberations organ transplantation – Euthanasia (mercy killing) – Diagnosis, prescriptions and administration of drugs – Post treatment serves – Anesthesia, Surgery and sale of drugs.

• Unit 11: The Consumer Protection Act

• The Consumer Rights, The Consumer Protection Act 1986.

• Unit 12: Conception & Pre-natal Diagnostics Techniques (Prohibition of Sex Selection) Act, 1994 (PCPNDT Act)

• Regulation of Genetic Counselling Centers, Genetic Laboratories & Genetic Clinics, Regulation of Pre-Natal Diagnostic Techniques, Central Supervisory Board, Appropriate Authority and Advisory Committee, Registration of Genetic Counselling Centers Genetic Lab & Genetic Clinics, Offences and Penalties, Miscellaneous, Towards Stronger Implementation of the PCPNDT Act, Amendments.

• Unit 13: Drugs and Cosmetics Act

• Drugs Technical Advisory Board, Drug Consultative Committee, Prohibition of Import of Certain Drugs or Cosmetics, Powers of Central Government to Make Rules, Offences, Manufacture, Sale and Distribution of Drugs, Penalties, Ayurvedic & Unani Drug Technical Advisory Board, Miscellaneous, Schedules.

• Unit 14: Industrial Dispute Act

• Strikes and Lockout, General Prohibition of Strikes and Lockouts, Illegal Strikes and Lockouts, Layoff and Retrenchment, Special Provisions Relating to Lay-Off, Retrenchment and Closure in Certain Establishments, Penalties.

• Unit 15: Workmen Compensation Act

• History, Scope and Coverage, Definitions, Doctrine of Notional Extension, Amount of Compensation, Appeals, Schedules, ESMA 1984.

• Unit 1: Introduction to Mental Health First Aid

• Definition, Purpose, Basic Principles & Ethics, Importance of Cultural Sensitivity.

• Unit 2: Understanding Psychological Reactions to Crisis

• Normal Stress Reactions, Factors Influencing Responses, Impact of Trauma on Mental Health.

• Unit 3: Communication Skills

• Active Listening, Attentive Presence, Empathetic Listening, Active Engagement, Summarization & Closure, Empathetic Response

• Unit 4: Assessment & Triage

• Assessing Needs and Risks, Identifying Vulnerable Populations, Prioritizing Care.

• Unit 5: Safety and Comfort

• Establishing Safe Environments, Providing Physical Comfort, Creating Emotional Safety.

• Unit 6: Crisis Intervention Techniques

• Calming Techniques, Problem-Solving Strategies, Coping Skills Development.

• Unit 7: Supporting Basic Needs

• Providing Food, Water, and Shelter, Ensuring Access to Medical Care, Addressing Immediate Concerns.

• Unit 8: Cultural Competence and Diversity

• Understanding Cultural Differences, Respecting Diverse Beliefs and Practices, Tailoring Support to Cultural Needs.

• Unit 9: Self-Care for Providers

• Managing Stress and Burnout, Setting Boundaries, Seeking Support.

• Unit 10: Psychological First Aid for Special Populations

• Children and Adolescents, Elderly Individuals, Persons with Disabilities.

• Unit 11: Community Resources and Referrals

• Identifying Local Support Services, Making Effective Referrals, Collaborating with Other Agencies.

• Unit 12: Disaster Preparedness and Resilience Building

• Preparing for Emergencies, Building Individual and Community Resilience, Long-term Recovery Strategies.

Objective: Learners will understand the basic structure and functions of hospital administration and the admissions process.

Objective: Learners will gain strategic insights into healthcare marketing and patient acquisition.

Objective: Learners will explore and understand the functions of key inpatient departments.

Objective: Learners will understand the roles of outpatient clinics and ancillary departments.

Objective: Learners will understand quality standards, continuous improvement methodologies, and technology in healthcare.

Objective: Learners will understand healthcare laws, patient privacy, and risk management.

Objective: Learners will understand HR functions, hospital finance, and insurance management.